T2: Editing For A Purpose

· STORYTELLING

      Editing is used for many different things, one of the purposes is storytelling. A good edit means a good piece of footage. Any sequence needs to be able to tell a story to enable the audience to be engaged and entertained. The viewer needs to be drawn into the story and to do that it needs to be told well. the first step of this is editing.

      Storytelling helps to engage the viewers because adverts range from 30 seconds to two minutes which mean they are quick so you should put everything that you need to say that could capture the viewers emotionally with something that they can relate to and storytelling is good because a video is worth a thousand more words. 

· CREATING MOTIVATION

      Creating motivation is vital when producing a film or  a television programme as this is the main aspect in keeping the target audience interested in your product.  To successfully edit a film or programme together an editor must always look for motivation in their cuts and this affects and determines how the audiences feels. 

·  COMBINING SHOTS INTO SEQUENCES

      Combining shots into sequences is the process of putting together all shots and making them flow. Once all of the shots have been individually edited they can they be place together in a sequence a successful edit mean the sequence will look good, the edit needs to look invisible and so the audience can only see one long sequence. examples of combining shots into sequences are Mr & Mrs Smith and Harry Potter and the Deathly Hallow Part 2. With the Harry Potter one it keeps us in suspense making the audience want to urgently know whats going to happen next.

·  CREATING PACE

      When creating pace, there is usually a slow build up to a big event, which can maybe seen in a running scene or even a chase scene. Pace is usually created with music or slow camera movement where the camera gets closer to either the character or object, this could either be a jolty movement or just a plain smooth movement. Example of this is "The Italian Job" and "The King Speech". 

This example is a fast pace.